Tumblr: stop apologizing.

You never should have used the word “sorry” at any point in your recent unstability.

Now, each day that goes by with continued problems, you have to increase your level of “sorryness.” Today you’re “incredibly sorry.” Tomorrow you’ll be “tremendously sorry.” The next day you’ll be “sorry sorry a million times sorry!”

Instead of apologizing, you should have just told us you were having issues and that you’re working to resolve them as soon as possible. We love your what you provide and we understand that problems do happen. Twitter doesn’t often apologize for their increasingly-frequent problems. They just matter-of-factly state what the issue is and that they are working to fix it. http://status.twitter.com/search/sorry reveals the word “sorry” used only three times.

Sorry doesn’t mean anything to anyone other than yourselves.

As my high school gym teacher, Mr. Rucker, always used to say: “Don’t be sorry; be accurate.”